Model-Based Structure: Key to Success in a Data-Driven World

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Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It’s not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it. CRM and sales software vendors have begun offering products that help sales and marketing teams adhere closely to their company’s model.

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