If you thought the iPhone was the most desirable phone in the market you wouldn’t be alone, but you likely would be wrong. While we all were snoozing, One Plus emerged. It’s a little company out of China that came up with and executed one of the most brilliant low-cost guerilla marketing programs I’ve ever seen. The end result is that 3.6M people currently are lined up — virtually — to buy its latest phone, the One Plus Two. To put that in perspective, that is more people than Apple sold phones to in the launch year of the iPhone.
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