Analysts Puzzle Over Apple Watch Preorder Figures

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Apple scored close to 1 million preorders of the Apple Watch in the U.S. on Friday — the first day consumers could sign up for it — according to a Sunday report from Slice Intelligence. Many shoppers wanted more than one — the order average was 1.3. Customers spent about $503.83 per watch, according to Slice. About 72 percent of the Apple Watch preorders came from consumers who bought Apple products within the last two years, and roughly 21 percent of early orders came from people who prepurchased an iPhone 6.

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