Optimizing the Brick-and-Mortar Customer Experience

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The retail industry has finally awakened to what customers always have known — they don’t distinguish too much between channels. Modern shoppers are happy to embrace the immediacy and experience of the physical store while also benefiting from the informed and personalized ease of shopping online. As many pure play online retailers invest in a physical presence to trigger growth and enhance their connection with customers, they should translate the smartest online strategies into their in-store experience.

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