Just Showing Up Won’t Capture Federal Cloud Business

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The observation that “80 percent of life is just showing up,” generally attributed to comedian Woody Allen, has morphed into the admonition that “80 percent of success is just showing up.” However, it appears that vendors who just show up with a generalized approach to marketing cloud technology to federal government agencies likely won’t attract much business. As the market evolves, vendors will need to be responsive not only to various agency mission requirements, but also to the unique procurement practices of the federal government.

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