CPQ’s Time to Shine

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Configure, price, quote software was once a barely thought about branch of CRM, falling under the heading of sales enablement. But lately, it’s been getting a lot of attention. Last month, Salesforce Ventures, Salesforce’s corporate investment group, swung into action. It led a Series B round of funding that garnered US$41 million for Apttus, a high-flying CPQ vendor. Salesforce Ventures also participated in SteelBrick raising $18 million in a series B round. That’s two CPQ vendors that Salesforce has taken an interest in. The question is, why?

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