YouTube Does Social Media Marketing Best

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It is a given that a marketing campaign must include a social media element — especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactions through Convertro. YouTube was the strongest of the social networks in terms of introducing new products and driving conversions, it found.

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