Uber Hustles to Buff Up Its Image

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Uber is attempting to polish its image with a defense of its driver recruitment tactics following publication this week of accounts of sabotage, dirty tricks and generally ruthless behavior toward Lyft and other competitors in the ride-sharing space.
“We want to make sure everyone has access to Uber’s unmatched economic opportunity,” Uber’s “Craig” innocently said in a blog post responding to the reports. The post lays out Uber’s Operation Slog driver recruitment program, describing its activities as all in the spirit of Uber enthusiasm.

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