Microsoft Beckons New Consumers to Old Online Services

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What’s in a name? Microsoft is hoping more traffic to two of its online properties.
The company has renamed its cloud storage service because of legal entanglements and the website for free versions of its Office productivity apps because of consumer confusion. The name changes, which took effect this week, weren’t accompanied by very much in the way of feature changes. “It’s just a cosmetic move,” said Jim McGregor, a founder and principal analyst with Tirias Research.

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