TV Apps: New Markets, New Revenue Possibilities

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The TV industry has been quick to move into the app market, and these offerings may foster a new era for television services. The term “app” was initially coined for small applications that run on mobile devices and fulfill a particular purpose, but apps are now common to several platforms, notably on smart TVs and game consoles. A TV app is a software application that runs on a computing platform and either initiates or includes functions related to television programming or services.

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