Google’s New Rules: You’re in the Ad Game Now

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Google has announced changes to its Terms of Service that will take effect Nov. 13.
In short, users’ profile names and photos will be served up together with content such as reviews they share, ads they +1, comments they post, or who and what they follow. Only people users choose to share content with will see their profile names and photos. Users can exclude the use of their profile names and photos with ads by turning off the “Shared Endorsements” setting.

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