Google’s Big Fat Search Overhaul: Just Doing What Google Does

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Google is rumored to be at work on new technologies and methodologies that could significantly alter the way consumers search on the Internet, as well as how brands can expect to see their ads displayed. More emphasis will be placed on semantic search, a process that takes into account the meaning of the search term inputted rather than merely recognizing keywords. Google reportedly is planning to more deeply meld its algorithmic approach to search with semantic search capabilities. The end result will be a search page that includes not only links, but also facts — and possibly direct answers to queries.

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