Email Marketing or Social Media? Both, Says Constant Contact

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Email marketing has been a mainstay marketing tool for 10 years or more. When social media’s clout with consumers became apparent — Facebook now has 500 million users and counting — there was much talk about whether email marketing was even still relevant. Email marketing providers responded quickly with the argument that it is not only still relevant, but also complementary — and that using these various forms of outreach together can drive customer engagement and sales even higher.

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