Am I kidding me? Forecasting the year ahead? Sheesh! One of the reasons the task I set for myself is so daunting this year is that I believe we are in a massive transition state that affects the whole economy, CRM included. I think Tom Friedman got it right in version 2.0 of his Hot, Flat and Crowded, to wit: The root causes of the economic meltdown and the climate crisis stem from the same idea: unsustainability. As I recently said, selling mortgages or other loans to people with none of the usual commonsense qualifications was unsustainable.

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