Critics Soak Pepsi’s Pickup Line iPhone App

Posted by theliepolitic on Oct 14th, 2009 and filed under Internet. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed. | Viewed 2580 times.

PepsiCo is facing criticism for an iPhone application that promises to help men “score” with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests. An apology by the company — which is using the app “Amp Up Before You Score” to market its Amp energy drink — is igniting more online criticism. Spokespeople at the company’s Purchase, N.Y., headquarters did not immediately return messages seeking comment Wednesday. Despite the apology, the application was still available Wednesday morning.

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