Summer reruns are ho-hum television, but Fox is trying out a possible solution: Add Twitter. On the network’s repeat broadcast of its supernatural drama “Fringe” on Thursday night, tweets were added on-screen to the show. The tweets ran throughout the show on the bottom third of the screen. It’s an obvious gimmick that leans on the hype surrounding Twitter. If successful, though, it could prove to be the latest tactic networks use to draw in viewers for reruns.
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