Paramount Jumps On the Redbox Express

Posted by theliepolitic on Aug 26th, 2009 and filed under Internet. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed. | Viewed 265 times.

Movie studio Paramount Pictures is following the lead of Lions Gate Entertainment and Sony by agreeing to supply films to $1-per-night DVD rental kiosk company Redbox. Paramount Home Entertainment and Redbox, a subsidiary of Bellevue, Wash.-based Coinstar, said Tuesday they have begun a trial licensing program through which Redbox will be able to stock its kiosks with Paramount Pictures DVDs on the day they are released for retail sale and rental, through the end of the year.

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