Paramount Jumps On the Redbox Express

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Movie studio Paramount Pictures is following the lead of Lions Gate Entertainment and Sony by agreeing to supply films to $1-per-night DVD rental kiosk company Redbox. Paramount Home Entertainment and Redbox, a subsidiary of Bellevue, Wash.-based Coinstar, said Tuesday they have begun a trial licensing program through which Redbox will be able to stock its kiosks with Paramount Pictures DVDs on the day they are released for retail sale and rental, through the end of the year.

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