There is nothing quite like the experience of shopping at a luxury retailer. The consumer is immediately immersed in the luxury experience: highly branded and emotive décor and product displays, personal and bespoke service, champagne … and anything else the consumer may desire. It’s undeniable that these factors contribute to a scenario that transcends a simple shopping transaction and creates a memorable, exclusive experience for the customer. Online retailers looking to lure customers away from the competition can take cues from these approaches.

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