The Neverending Quest for Qualified Leads

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In the past, businesses typically used lists of leads in a type of marketing strategy that Michael Port, author of “Book Yourself Solid,” refers to as “interruption marketing.” The goal was to get in front of a potential customer, book an appointment, and sell the product. However, that model is changing into “permission marketing.” This change has impacted the way businesses should employ lead generation. Businesses now operate in the age of information, customization, and independence, Port told CRM Buyer.

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