Just three years after launching in a fanfare of publicity, Joost, which provides professionally made TV on the Web, is shifting directions. It will now provide white label online video platforms to media companies and distributors. Joost is closing down its offices in the Netherlands, retaining offices in the U.S. and the UK. Joost on Tuesday said it will provide the market with a cost-effective, end-to-end solution for media companies to publish videos under their own brands. It also said it is winding down operations in its development center in Leiden, Netherlands.

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