Gold Mine or Legal Mine Field: Pay Per Click Ads vs. Trademarked Keywords

Posted by on Jun 24th, 2009 and filed under Internet. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed. | Viewed 1438 times.

Since its conception in 1996, Google’s search engine has played a key role in redefining not only the role of the Internet, but also the accessibility of the Internet to the end-user. Its unofficial slogan is “to organize the world’s information and make it universally accessible and useful.” Google has become the world’s most-used search engine on the Internet, indexing billions of Web sites. In 2000, Google began selling ads associated with search keywords. However, the way these ads are triggered has led to numerous controversies.

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